Module 06 · 2026 catalogue
Adapt your message & persuade
Create the right message for your audience.
Who is it for? Adults, teams and groups preparing a presentation.
What we work on
Adjust content, vocabulary, detail and argument without weakening the message, then stay in control of the exchange when questions or objections arise.
- Identify your audience before building the message.
- Define a specific goal: inform, persuade, mobilise or explain.
- Select suitable arguments and prioritise them.
- Make it accessible without distorting it.
Try it in a workshop
- Adapt the same message for three different audiences.
- A 90-second pitch with one goal.
- Objections exercise: answer in 20 seconds, then return to your key message.
How a session unfolds
- Choose a use case.
- Define the target audience and key message.
- First attempt.
- Analyse any gap between intention and effect.
- Rewrite, then try again.
After the experience
Assessment focuses on audience fit, clarity of the key message, quality of arguments and answering without losing focus.